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Your Innovation Moves the World. Let's Tell Your Story.

Turning technical breakthroughs into

powerful narratives that drive change.

Get Started

Your Innovation Moves the World. Let's Tell Your Story.

Turning technical breakthroughs into

powerful narratives that drive change.

The Cleantech Communication Challenge

The Cleantech
Communication Challenge

The Cleantech
Communication Challenge

The Best Solutions Aren't Always Simple

Technical innovations that require sophisticated explanation often struggle to gain traction.

Multiple Audiences, Competing Needs

Technical solutions must speak effectively to diverse stakeholders.

Resource
Constraints

Communications must deliver more value with fewer resources.

Clear, Compelling, Technical Content

When innovations are difficult to understand, their true value stays hidden — especially during critical times when every investment must demonstrate clear returns.

Great innovations often remain abstract concepts on paper. Products become lists of features disconnected from solutions. Companies struggle to translate complex ideas into tangible value propositions, making it difficult for stakeholders to visualize real-world value and applications.

With 20+ years of experience translating complex innovations into accessible language, we create content that highlights critical value propositions without sacrificing technical accuracy. Our approach maintains sophistication that technical audiences demand while making concepts understandable to decision-makers.

The Best Solutions Aren't Always Simple

Technical innovations that require sophisticated explanation often struggle to gain traction.

Multiple Audiences, Competing Needs

Technical solutions must speak effectively to diverse stakeholders.

Resource
Constraints

Communications must deliver more value with fewer resources.

Welcome to the Refinery

Welcome to the Refinery

The Refinement Process

  • Discovery — Uncover what makes your solution unique. Sometimes, what's most valuable stays hidden until we ask the right questions.

  • Articulation — Translate complexity into clear language that preserves nuance while enhancing understanding.

  • Distillation — Remove what's unnecessary to concentrate what matters most. Like a fine spirit, the most powerful messages emerge through careful distillation.

  • Polish — Crafting language that resonates with your specific audience, whether they're investors, policymakers, customers, or partners.

Writing = Thinking Made Visible

The process of articulating your innovation is often where you discover its true power and purpose.

Beyond Automation

Modern communication demands nimble thinking and a discerning approach. We leverage every available tool, but never substitute tools for judgment. The heart of effective communication remains the same: clarifying your vision, articulating it, and delivering it with precision.

Strategic Communications

  • White papers, position papers, policy briefs, RFPs, and stakeholder communications

  • One-sheets, case studies, solution overviews, and web content

  • Articles, blogs, presentations, and video scripts

Industry Knowledge

  • Demand flexibility, virtual power plants, energy efficiency, electrification

  • Renewables, energy policy, infrastructure

  • Urban planning and design

  • Water and climate infrastructure, conservation, and resource management


Strategic Communications

Strategic Communications

  • White papers, position papers, policy briefs, RFPs, and stakeholder communications

  • One-sheets, case studies, solution overviews, and web content

  • Articles, blogs, presentations, and video scripts

Industry Knowledge

Industry Knowledge

  • Demand flexibility, virtual power plants, energy efficiency, electrification

  • Renewables, energy policy, infrastructure

  • Urban planning and design

  • Water and climate infrastructure, conservation, and resource management


Testimonials

Testimonials

Panama Bartholomy

Founder and Executive Director

Building Decarbonization Coalition

“That rare blend of great writer with the industry and sector knowledge ... to actually write articles on buildings, energy, the grid, demand response and so many other topics."

Patrick Bischoff

CEO/Presdent
Gradient

“Combines technical expertise with engaging prose ... I wholeheartedly recommend his services to anyone needing top-tier technical and industry-focused writing.

Matt Golden

CEO
Conduct Energy

"Has a knack for translating even some of my most nerdy words into prose … always responsive and thorough.

About

Cleantech Writing was founded by Lakis Polycarpou to help energy and climate innovators communicate complex technical concepts with clarity and purpose.

Drawing on more than 20 years experience in tech, energy, and sustainability communications, Lakis serves as both a writer and thinking partner. He understands that clearly articulating a message is often a critical step in helping clients fully realize and leverage the value of their innovations.

About

About

Cleantech Writing was founded by Lakis Polycarpou to help energy and climate innovators communicate complex technical concepts with clarity and purpose.

Drawing on more than 20 years experience in tech, energy, and sustainability communications, Lakis serves as both a writer and thinking partner. He understands that clearly articulating a message is often a critical step in helping clients fully realize and leverage the value of their innovations.

Need help with a specific project?

Need help with a
specific project?

Need help with a
specific project?

Lets discuss how we can help translate your
innovation into compelling content.